Two Shorty Awards finalist campaigns. National television for Truth Initiative. A branded narrative for Nestlé, Paramount and Comedy Central that beat its impression target by 123%.
“I believe we're witnessing a tectonic shift — where short-form creators become the new wave of showrunners and auteurs. I'm not guessing what works. I've been doing it for a decade.”
Christian Del GrossoCreated for
Brands Christian has created for and worked with directly.
Plus HBO, Mattel, Paramount, Comedy Central, Truth Initiative and Right Guard.
Nestlé · Paramount Brand Studio · Dreyer's Grand Ice Cream. A branded narrative built as sketch — an audition for Drumstick's “Dr. Umstick” character, playing on Big Dessert Energy.
Impressions — 123% over target
View and click engagements
Lift in purchase intent
Lift in brand favorability
Finalist — 15th Annual Shorty Awards, Multi-Platform Campaign
Finalist — 15th Annual Shorty Awards, Food & Beverage
Paramount Brand Studio & Dreyer's Grand Ice Cream
Narrative-first public health storytelling for Gen Z — on national television as well as social. Creative by 72andSunny, media by MediaCom.
Spots premiered around Fear the Walking Dead, alongside Logan Paul, Jerry Purpdrank and Allicattt. The TV cut, “Never Alone,” ran 771 tracked national airings.
A national television spot for Truth's vaping-cessation programme. #BigTobaccoBeLike was a Finalist at the 8th Annual Shorty Awards in Social Good & Non-Profit.
Native storytelling that outperformed the brand's own channel benchmarks. Figures from campaign reporting.